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  1. Other Car Discussions
    By DAN STRUMPF NEW YORK — General Motors Co. has hired the marketing whiz who helped Hyundai nearly double its market share in the U.S. The taxpayer-owned automaker said Wednesday it is bringing on Joel Ewanick, the former head of marketing for Hyundai Motor America who developed the...
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    Video: Hyundai Assurance (spoof) YouTube - Hyundai Assurance (spoof)
  3. Other Car Discussions
    Industry experts expect other automakers to copy 'Hyundai Assurance' car give-back program. CNN NEW YORK ( -- Hyundai created something truly novel with the "Hyundai Assurance" sales incentive it announced at the beginning of 2009: An auto sales incentive that seems to actually be...
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