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The Dude
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If USA Today’s Ad Meter knows what it’s talking about, the Super Bowl broadcast wasn’t a good day for the Orange County advertisers who tried to play ball on TV marketing’s largest stage …

The widely watched ad scoring system ranked O.C.-based TV maker Vizio’s ad about the smarts of its products’ owners as the big game’s worst of the 50 ads ranked.

Next-to-worst was O.C.-based automaker Hyundai Motor’s ad for its plans that lets buyers return a new car if they lose a job.

Third from worst was an Hyundai ad showing competitors jealous of its award-winning Genesis model.
Ranking 30th out of 50 was Irvine-based Taco Bell. It’s ad featured a guy wooing a girl with a value meal.
Best of the bunch, according to USA Today’s math, was a Doritos commercial about a “magical” crystal ball! Second-ranked ad was beer maker Budweiser’s circus ad.

February 1st, 2009, 9:13 pm · posted by Jon Lansner/ocregister.com
 
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