I remember the same. Something about it costing like $1 Billion to start a new brand. Perhaps with the loads of cash they've saved up from the Sedan, Coupe, and Sonata they're feeling a little more bold.when the Genesis Sedan and Coupe came out, weren't they pretty adamant about NOT going to do the secondary "brand" of cars. Or am I just remembering incorrectly (which tends to be the case, 100% of the time. =P )?
Only thing I don't like about this is that if it's a success, we're going to get charged more for the same car down th line As long as they up the quality of materials and quality control I wouldn't mind paying a bit more though.