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Hyundai Motor America Reports January 2009 Sales

FOUNTAIN VALLEY, Calif., Feb. 3 /PRNewswire/ -- Hyundai Motor America today announced sales of 24,512 for the month of January, up 14 percent versus 2008 and 2 percent over December.

"We got off to a quick start in January thanks to the rollout of our all new Hyundai Assurance Program, which has struck a chord with the American consumer during these uncertain times," said Dave Zuchowski, Hyundai Motor America's vice president of national sales. "This momentum was further spurred by the announcement of Hyundai Genesis winning the North American Car of the Year award. We are encouraged by the strong start in January and are hopeful that this energy can be sustained into February as we launch the new Genesis Coupe and Elantra Touring."

Hyundai's Eastern sales region turned in the best sales performance in the country, with sales up 20 percent over last January. "Our dealers and consumers have embraced the Assurance Program in a big way," says Peter DiPersia, General Manager of the Eastern Region. "This program gets to the root cause of today's economic concerns - fear of job loss - and shows consumers we have faith in them, and faith in our economy."

All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. Hyundai buyers are protected by a 10-year/100,000-mile powertrain warranty, a 5-year/60,000-mile bumper-to-bumper warranty, a 7-year/unlimited-mile anti-perforation warranty and 5-year/unlimited-mile roadside assistance protection in addition, the Hyundai Assurance Program is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months, and full-term upgrades are available. For additional information, logon to Hyundainews.com.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 780 dealerships nationwide.


SOURCE Hyundai Motor America



 

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Hooray Hyundai...

:clap: I just hope that Hyundai can keep the momentum going through the rest of the year..



 

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The Dude
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I just wonder how much of a hit they will take when and if these people lose there jobs and the cars start coming back with the assurance program? That is kinda worrisome. If the economy keeps going the way it is this could really turn around and bite them. Hopefully it wont happen though.
 

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In this economy they have to gamble, it's better than selling no cars like the rest of the manufacturers. I'm sure they thought this through & worked out the odds to make sure that they come out on top. Remember, they don't cover during the 1st couple of months & only goes through the 1st year. So, they are only betting on 3/4 of a year for ea customer.



 

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The Dude
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In this economy they have to gamble, it's better than selling no cars like the rest of the manufacturers. I'm sure they thought this through & worked out the odds to make sure that they come out on top. Remember, they don't cover during the 1st couple of months & only goes through the 1st year. So, they are only betting on 3/4 of a year for ea customer.
yeah true, I wonder do they have this assurance program worldwide or just the US? There sales were up in the US but worldwide thier sales were down 20-28% I believe.
 

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Discussion Starter · #7 ·
In this economy they have to gamble, it's better than selling no cars like the rest of the manufacturers. I'm sure they thought this through & worked out the odds to make sure that they come out on top. Remember, they don't cover during the 1st couple of months & only goes through the 1st year. So, they are only betting on 3/4 of a year for ea customer.
Yeah you have to make at least two payments, but according you also have the option of extending the assurance program for longer terms which is nice.

Value sells cars in this type of economy. GM is down 50% again in January. Good job for Hyundai. Right products at the right time.
Man GM down again, that's too bad.. I don't think there is any one fix for the automotive industry but just giving these guys money isn't cutting it. THey need to fire the execs, file for bankruptcy protection and reorg, or something...



 

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Yeah you have to make at least two payments, but according you also have the option of extending the assurance program for longer terms which is nice.

Man GM down again, that's too bad.. I don't think there is any one fix for the automotive industry but just giving these guys money isn't cutting it. THey need to fire the execs, file for bankruptcy protection and reorg, or something...
Dude, I didn't know about the extension of the assurance program, that rocks

+1000000 on the big 3 firing all the shitty execs so they are not paying out those huge checks for less than par results, file bankruptcy, restructure, & come back with a plan.

hmm... i've been in car sales before, maybe i should hit up the local Hyundai dealership... who wants to buy their genesis (or any other hyundai) from someone who actually enjoys cars??!! :rofl:
I would, I'm sick & tired of knowing more about Hyundais & cars in general than most of the sales dept combined. LoL



 
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