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STREET CONCEPTS TO DEVELOP CUSTOMIZED
HYUNDAI GENESIS COUPE for SEMA SHOW
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STREET CONCEPTS TO DEVELOP CUSTOMIZED
HYUNDAI GENESIS COUPE for SEMA SHOW
FOUNTAIN VALLEY, Calif., Sept. 24, 2008 – Hyundai Motor America announced that it is partnering with Street Concepts,
one of the leading developers of auto show vehicles, to create a modified Genesis Coupe for the 2008 Specialty Equipment
Market Association (SEMA) Show. The all-new, rear-wheel drive Street Concepts Genesis Coupe will make its SEMA Show
debut at the Las Vegas Convention Center on November 4, 2008. The Street Concepts Genesis Coupe will join vehicles
designed by Rhys Millen and HKS as the third Genesis Coupe scheduled to appear at SEMA.

"Its aggressive, powerful design and high performance attributes make the Genesis Coupe a perfect vehicle
for SEMA,” said Shawn Williams, owner, Street Concepts. “We plan to maximize the driving capabilities of
the Genesis Coupe while striving for a level of practicality so that average consumers can take ideas from our
vehicle and adapt it to their own.”
The Street Concepts Genesis Coupe will be outfitted with a black camouflage, stealth fighterinspired paint design that compliments for SEMA,” said Shawn Williams, owner, Street Concepts. “We plan to maximize the driving capabilities of
the Genesis Coupe while striving for a level of practicality so that average consumers can take ideas from our
vehicle and adapt it to their own.”
its sports’ styling. The exterior will also feature a custom grille design, tinted taillights and an APR rear wing.
“From its inception, Genesis Coupe was developed with the tuner buyer in mind. The Street Concepts vehicle
accentuates the core DNA of the product, born from enthusiast driver demands,” said Derek Joyce,
Genesis Coupe product manager, Hyundai Motor America. “The three Genesis Coupes scheduled to be
displayed at the SEMA Show exemplify the tuner-based performance potential of the vehicle.”
The Street Concepts Genesis Coupe will showcase:accentuates the core DNA of the product, born from enthusiast driver demands,” said Derek Joyce,
Genesis Coupe product manager, Hyundai Motor America. “The three Genesis Coupes scheduled to be
displayed at the SEMA Show exemplify the tuner-based performance potential of the vehicle.”
- Volk 19-inch racing wheels and performance tires
- Modified suspension and Brembo brakes.
- Magnaflow cat-back exhaust and cold air intake system will enhance the performance of the 3.8-liter V6 engine.
Interior modifications include:
- Carbon fiber dashboard accents,
- Custom Infinity audio system
- Cobra seats and black suede accents designed to fit the stealth jet fighter theme.
HYUNDAI GENESIS COUPE HIGHLIGHTS
• Hyundai’s first rear-wheel drive sports car
• 306-horsepower (est.) from enhanced 3.8-liter V6 from Genesis sedan
• Standard 210-horsepower intercooled, turbocharged, in-line 4-cylinder
• Genesis Coupe production model arrives in spring of 2009
STREET CONCEPTS
Street Concepts was formed in June 1998 to build award-winning show vehicles for the
corporate world. Street Concepts has built numerous top quality show vehicles for an array of
manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and
several local radio stations. Street Concepts vehicles have graced the pages of magazines such as
Truckin’, Street Trucks, Today’s SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot
Rod, and Motor Trend.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai
Motor Co. of South Korea. Hyundai vehicles are distributed throughout the United States by
Hyundai Motor America and are sold and serviced through 800 dealerships nationwide.
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