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Filed under: Marketing/Advertising

It shouldn't be surprising that, during the Super Bowl, the biggest single U.S. sporting event, automotive and beer companies spend the most on advertising. What might surprise you - before you give a thought to your Super Bowl diet - is the fifth biggest advertiser: tortilla chips. Ratings agency Nielsen broke down the advertising numbers over the past five Super Bowls and found that automakers cumulatively spent $172.2 million, versus beer companies investment of $126.9 million over the same period.

The increased cost of Big Game ads, even against a backdrop of decreasing first-quarter primetime advertising, hasn't slowed anything down. The cost of Super Bowl ads rose nearly 40 percent from 2007 to 20011 (to $3,100,000 on average) while primetime television advertising in the first three months of the year dropped nearly 10 percent to $96,807.

But as Chevrolet will tell you, you just can't beat a huge global audience: it's "Wild Ride" ad last year had 119,628,000 viewers, making it the most watched ad of all time, according to Nielsen. Follow the jump for more details on Nielsen's breakdown.Continue reading No one advertises more during the Super Bowl than autos

No one advertises more during the Super Bowl than autos originally appeared on Autoblog on Thu, 02 Feb 2012 09:29:00 EST. Please see our terms for use of feeds.

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