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That's Rich: Rolls-Royce sets another sales record



Filed under: Rolls-Royce

"The poor stay poor, the rich get rich. That's how it goes, and everybody knows". Leonard Cohen might as well have been writing jingle for Rolls-Royce. Because while mass-market automakers have seen plummeting sales, the quintessential luxury marque has enjoyed another year of sales improvement, building on the five years of consecutive growth the company has experienced since re-launching itself under the BMW umbrella.

Although the Phantom sedan (including the new Extended Wheelbase version), until recently the only model in the company's showroom, still accounted for half of the 1212 units sold last year, Goodwood can attribute its sales growth to the recent introductions of the Phantom Coupe and Drophead Coupe derivatives. And with the RR4 second range soon to join its Phantom stablemates, the Spirit of Ecstasy looks bound to ride the high for a while yet.



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