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Filed under: Budget, Sedan, Marketing/Advertising, Toyota

Toyota is looking to meld the smartphones with the television in a new ad campaign. The automaker is giving fans a chance to win two Camrys in new promotion that uses the Shazam mobile app in conjunction with a TV spot. When the commercial airs, viewers simply fire up Shazam and enter the giveaway. (They can also enter the sweepstakes online.) Toyota says the program is the first and largest of its kind to use Shazam.

The "Connections" TV spot is designed to encourage further exploration of the so-called "Camry Effect," a social media campaign focused on how the Camry impacts people's lives for the better. Fans can enter the sweepstakes once daily for a chance to take home a Camry for themselves and one for a friend. Hit the jump for the full press release.Continue reading Toyota using Shazam music ID app for new TV spot, giveaway

Toyota using Shazam music ID app for new TV spot, giveaway originally appeared on Autoblog on Sat, 04 Feb 2012 10:02:00 EST. Please see our terms for use of feeds.

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