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Filed under: Sedan, Performance, Marketing/Advertising, BMW, Luxury



In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series.

The east coast ad promotes the Bimmer's heated steering wheel, of all the mundane features. But the SoCal spot showing off BMW Connected Drive's e-mail-reading ability is pretty darn funny, even if it is stereotypical mother-in-law humor. BMW has also created four additional commercials that it says will soon be appearing online on streaming sites like Hulu.

What's most notable here is that in none of the clips do we actually see The Ultimate Driving Machine driving, though we do see kids, a dog and twin babies.

Click past the jump to see all the videos and read the press release.Continue reading BMW entering Super Bowl fray with two spots for new 3 Series

BMW entering Super Bowl fray with two spots for new 3 Series originally appeared on Autoblog on Fri, 03 Feb 2012 14:58:00 EST. Please see our terms for use of feeds.



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