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Filed under: Sedan, Performance, Marketing/Advertising, Videos, Lexus, Celebrities, Luxury

Lexus is doing whatever it can to convince people that its new GS is not like the anesthetized machinery it's been known for in the past. Part one of that plan was a Super Bowl commercial - a first for Lexus. Part two is throwing some sex into the mix.

Lexus has earned (or more likely paid for) the right to call itself the Official Automotive Marketing Partner of the Sports Illustrated Swimsuit property. With that title comes access to an SI swimsuit model, one very statuesque Tori Praver, and the Lexus creative team has found a clever way to capitalize on her curves.

Their idea was to create a race track based on the contour of Tori's swimsuit-clad body, and then pit two experienced drivers against each other to see who could drift around her thighs the quickest in a 2013 Lexus GS F Sport. According to the video after the jump, making the track wasn't all that difficult, and professional race car driver Scott Pruett and stunt car driver Greg Tracy were tasked with tracing Tori's curves.

Find out which driver won what Lexus is calling the TORI 500, then and got a victory lap with Tori, after the jump. The marketing campaign also includes a pair of iPhone apps, one out now that lets you place images of Tori and the Lexus GS in any of your iPhone's photos, and another coming soon that's an actual racing game based on the TORI 500 track.Continue reading Lexus maps a curvy Sports Illustrated Swimsuit model with GS sedan

Lexus maps a curvy Sports Illustrated Swimsuit model with GS sedan originally appeared on Autoblog on Tue, 14 Feb 2012 19:20:00 EST. Please see our terms for use of feeds.

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